Successful Fashion PR Firms

People’s Revolution-
People’s Revolution is a successful fashion PR firm based out of Los Angeles, New York and Paris. PR Guru Kelly Cutrone, started Peoples Revolution in Los Angeles and acquired Buisness in New York and eventually Paris, to make it one of the most successful PR firms in the Buisness for the time being. People’s Revolution broke the record for most shows produced during the 5th annual New York fashion week. Kelly Cutrone herself has worked for New York publicist, Susan Blond. She went on to become director of PR at Spin Magazine for Bob Guccione. Her first PR company, Cutrone & Weinberg with Jason Weinberg was also very successful. Peoples Revolution represents big named clients such as Elizabeth Arden, Chado Ralph Rucci, Vivienne Westwood and many others. Kelly Cutrone and People’s Revolution have been featured on shows such as the Hills, the City, True Life for MTv as well as Oprah and Doctor Phil.

Linda Gaunt Communications-
Linda Gaunt Communications is a boutique public relations agency based out of both Los Angeles and New York. Prior to opening her own PR firm, Linda Gaunt was responsible for the marketing, public relations and communications for Georgio Armani for 12 years with the role of Executive Vice President. Linda also did PR for Bergdorf Goodman and Saks Fifth Avenue. Linda Gaunt Communications has clients such as Hunter, Swarovski, Rebecca Minkoff, Bottega Veneta and many others.

Bismark Phillips-
Bismark Phillips (BPCM) is a fashion Public Relations firm based out of Los Angeles, New York and London. Founded by Carrie Ellen Phillips and Vanessa Von Bismark in 1999, Bismark Phillips has become a leader in not only fashion PR but in beauty and luxury markets as well. Bismark Phillips uses a balance between marketing and design to create strong campaigns which show in their exceptional market results. Bismark Phillips is a successful public relations firm because they represent clients such as Escada, Hugo Boss, Lanvin, Rachel Zoe, Tory Burch and many others.

~ BY ALexandra Lauren Reed

Successful Fashion Public Relations Firms

Designer & Brand Websites

Karen Walker

Karen Walker is one of the leading fashion designers in New Zealand, one of the few to show at New York Fashion week. Despite beginnings in the small market of New Zealand, the Karen Walker brand is stocked in hundreds of stores across the globe. With an international customer base, the brand’s website is a genuine look in to the Karen Walker world. Unlike other popular brand websites, the Karen Walker Website is an unconventional way of presenting and selling fashion. The format is very minimal with well-edited design elements. It is contemporary, easy to navigate and updated daily to keep visitors interested. The minimalism, however, does not distract from the playful aesthetic and style of the Fashion.  The homepage layout is similar to contemporary blogs where current news and links are arranged in a grid. The viewer is able to engage immediately with a plethora of links to interesting tidbits including updates about The Department Store – a contemporary fashion store by Karen Walker featuring other designers in the same milieu, new collection viewings and editors picks. I believe this is a very successful website because it allows any viewer from across the globe to explore beyond the Karen Walker clothes.

 

Stella McCartney

Stella McCartney is a well-known contemporary fashion designer who started her career in the UK and is supported by The Gucci Group. The Stella McCartney homepage features a promotional video that captures the creative concept of the latest collection. The film showcases the collection in a cinematic way – which is an effective use of media because customers are able to see the designs in context. Like the Karen Walker website, the Stella McCartney website is minimal with easy to read sans serif grey type on a white background. It is devoid of clutter, which serves a successful purpose because it simplifies the customer’s shopping experience. The first tab after the homepage is a link to the online shop. It is clear that the website is primarily used as an online shopping doma

in and that news and updates are a secondary consideration. I believe that the website is successful because customers from all around the world are able to navigate a well formatted website and purchase goods directly from the designers online shop if they do not have a store or stockist in their city.

Madewell

Madewell is an American clothing brand, providing affordable wardrobe staples such as button-up shirts, t-shirts and denim in a variety of different fabrics and colors. The company targets young women and the aesthetic can be described as vintage-inspired, playful and preppy. The website is obviously dedicated to shopping. Their price point is very affordable and the quality of clothing is reasonable. They also sell pieces from other designers and brands that fit within the Madewell style. The website is updated daily and shopping guides are sent to members of the mailing list. This is a successful marketing tool because the company is able to stimulate the interest of the customer more frequently than other brands who update customers weekly. Sales updates are a key selling motive because the young market tends to buy more if they can get a better deal. Deals such as ‘free shipping’ or 25% off everything entices customers like myself who are on student budgets. The website is colorful, fun and easy to navigate. Unlike its competitors – the playful and preppy energy provides an exciting shopping experience.

- Amy Yip

Successfull Fashion Designers or Brands

• Online Store: GoJane

GoJane is a very popular online store where you can find very trendy, fashionable unique and daring styles. They try to offer the most dynamic selection of clothing on the Internet by constantly introducing new styles and products. Every week over 100 new styles are added so that you can be always up to date and forefront of fashion, as fashion is changing a lot. The fact that they exist only online and offer this large variation of new clothes so that you are never out of fashion makes them special.

http://www.gojane.com

• Litter

LITTER was founded in 2009 by Rachael and Mackenzie, two sisters who are the designers of all Litter things. They started by creating one simple yet, beautiful headpiece out of a broken necklace and used it as a photo for their blog. Shortly after their post they were asked to participate in a show with their jewelry. Their one-of-a-kind creations were a huge success at the show, and from there they were inspired to create LITTER.

They started with the one of a kind headpieces, and then quickly moving into body jewelry, and shoe jewelry. Because their friends and fellow bloggers started wearing their pieces, notable stylists and fashion magazines came calling as for example big fashion magazines like ELLE Magazine, Harper’s Bazaar, Vogue or designers like Lauren Santo Domingo or Christian Cota. Their jewelry has been presented on the New York as well as on the Paris Fashion Week and I am sure that we gonna see their collections in more Fashion Weeks.

Their success is shown by the fact that their designs have now been featured in major publications all over the world, worn by celebrities, and been in the hands of some of fashions biggest names. LITTER has grown very fast, and continues to evolve. Everything they make is handmade and comes from California.

• Chanel

Fashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits, and little black dresses. Chanel was raised in an orphanages and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress. Even nowadays the brand Chanel is still very fashionable. She is best known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.” I think she is a great example of a fashion designer with big success during a long period of time.

- Lisa Simon

Successful Fashion Designers

1. Vera Wang 

Wang starts working at Vogue in 1972, by the time she left Vogue in 1977 she was an editor. After designing for Ralph Lauren she opens her own bridal boutique. Wang finds her way into fame by seeing a need in the market and filling it in a way that satisfies both her and the customer’s needs. Later on she creates the Simply Vera line for Kohls, a more affordable line. Wang collaborates with David’s Bridal on a line of cheaper bridal gowns. Meanwhile she continues to branch out and goes on to develop several fragrances, an eyewear line, a fine jewelry line, a china and crystal line, stationery and a footwear line.

 

2. Jonathan Blake

Native born Texan Jonathan Blake is an emerging designer who just released his first collection. Blake’s first collection has proven to be successful so far. It shows an array of bright colors with a metallic sheen. Blakes company Jonathan Blake, produces all garments in Houston and sources all natural fabrics. The company also supports several charities like Halo House and The Brilliant Lecture Series. 

 

3. Lan Jaenicke

Lan Jaenicke is a designer whose aesthetic is both feminine and minimalistic. Her first collection only featured cashmere sweaters and jackets. Since then Jaenicke has continued to introduce new items but still focuses on her signature items. Although her clothes appear minimalistic they are anything but, with her beautiful designs and sharp tailoring these clothes really are exquisite. 

 

BY: Molly Stagg

Successful Fashion Writers.

Arabelle Sicardi

Arabelle Sicardi is the nineteen year old, Rutgers student, who writes for blog, Fashion Pirate, a blog dedicated to fashion, feminism, and LGBTQQ issues. When talking about the fashion on Fashion Pirate, Sicardi offers up her own unapologetic and interesting view, whether it is about the sometimes childish nature of the elite fashion world, her own anti-fashion and anti-beauty aesthetics, or a simple outfit-of-the-day post.  What Sicardi offers to those who take the time to scroll through her posts is a challenging but insightful way of thinking about beauty and fashion that can leave one with a need to come up with their own conclusions on what they think about fashion and style.

 

Madeline Pendleton

Madeline Pendleton is the owner of the online retail store, Tunnel Vision, and writes for her personal style blog, Jean Greige. Pendleton although somewhat young, 25, offers up a lot of wisdom not only when it comes to style, but to politics, gender issues, philosophy, and a large variety of topics, one can simply glance at her Formspring account and read up all her lengthy answers about monogamy, BNP, and beauty. Pendleton is an intelligent “fashion blogger”, whose large following does not come from her being pretty and trendy, but her brainy posts and thought out style.

 

Cathy Horyn

Cathy Horyn is known for being the prominent fashion critic for the New York Times. She is known for her outspokenness and shrewd eye when it comes to fashion, and not to mention her public conflicts with the fashion elite like Oscar de la Renta, Hedi Slimane, and Lady Gaga. Her reviews of fashion shows are honest and fair and not patronizing and biased, which is more than other fashion journalist can say, and her writing in general is engaging and clever, which I personally like.

-Enriquetta Navarro

International Designers.

French Designer: Jean Paul Gaultier

Jean Paul Gaultier RTW 2012

Jean Paul Gautier RTW 2010

Gautier never actually received any  formal training as a fashion designer. Instead, he started sending sketches to famous designers  at an early age, hoping to land a job, and Pierre Cardin was impressed by his talent and hired him as an assistant in 1970.

In the ‘80s people began recognizing him as the “bad boy of fashion”, as he challenged gender roles; like creating skirts for men, and also talking influence from punk and street style to create looks like a leather jacket with crinoline skirt. His shows were also grand spectacles and over the top.

Italian Designer: Emilio Pucchi

Emilio Pucci RTW 2012

Emilio Pucci was born in 1914 of one of Florence’s oldest noble families, and at a young age started his career as a designer. As an avid skier, the first clothes he designed was for Reed College skiing team. When the skiwear was photographed by a photographer for Harper’s Bazaar, the photographer asked Pucci if he could create skiwear for a story on European Winter Fashion that would be featured in the magazine. The story caused a surge of American consumers to want clothes designed by Pucci.

Although Pucci became famous for his skiwear, it was the use of bright, bold prints in his designs, that would become the staple for Pucci.

British Designer: Vivienne Westwood

Vivienne Westwood RTW 2012

Vivienne Westwood RTW 2009

Westwood first blossomed as a designer when she met Malcolm Mclaren, manager of the Sex Pistols, with whom she felt gave her the creative freedom to begin to design. In 1971, Mclaren opened up a boutique and filled it with Westwood’s designs, and she also began to dress the Sex Pistols helping them create an identity.

Westwood’s influence of punk and D.I.Y. fashion has always shown in her work; with it’s eccentricity and fearlessness her work stood out, causing her popularity in the fashion world.

U.S. Designer: Vera Wang

Vera Wang RTW 2012

Vera Wang RTW 2010

Wang started her fashion career at Vogue, where she was a Senior Fashion Editor for 15 years, before she became a Design Director Ralph Lauren. After designing her own wedding dress, Wang opened up her own wedding boutique and filled it with creations by courtiers like Christian Dior and Carolina Herrera and sold mainly to celebrities and socialites. As she rose in skill as a designer, she began to sell her own designs, which were modern with the traditional elegance.

 

-Enriquetta Navarro

Four Designers

Vivienne Westwood

Vogue UK, September 1990           RTW Spring 2013 

Vivienne Westwood is a British Fashion Designer.  She was a big change to the fashion industry. She is responsible for bringing modern punk and new wave fashion into the mainstream.  She first became a household name when she was in a partnership with Malcolm McLaren. Let It Rock, SEX, Seditionaries, Pirates, and Buffalo Girls were all early collections they created together at their shop in World’s End, Chelsea. They all became classic collections and served a challenge to what fashion could be. Vivienne Westwood got a lot of her inspiration from bikers, fetishist and prostitutes. Later on she designed clothes for upper class people and that inspiration came from Historical references, techniques and fabrics. I guess a lot of her earlier inspiration did from Britain because there is a lot of punk in Britain.

 

Giorgi Armani 

Armani RWT collection

Fall 1990       Spring 2013

Giorgio Armani is an Italian designer who is known for his clean, tailored lines.  He formed his company “Armani” in 1971. But before he started his company, he was noticed in Florence at a runway show, which ended up inspiring him to open his brand. By 2001 he was claimed the most successful designer to come from Italy. A lot of his inspiration came from Traveling around the UK. 

 

Tommy Hilfiger 

RTW Tommy Hilfiger Collection

Spring 2000          Spring 2013

Tommy Hifiger is an American fashion designer who is known to be the best one! He was born and raised in New York. A lot of his inspiration came from living in new work. He opened up his first clothing store called “The Peoples Place” and it became a hit but then it got bankrupt. After all of that happened he decided to start his own brand and it got established in 1984. Tommy designs a lot of casual pieces that everyone love. Around 1990 tommy was a big hit. His collections were really good a lot of celebrities enjoyed wearing it and were a big fan of his work. His all-American designs appealed to everyone from 60-year-old golfers to rapper, kids, teenagers, and adults. 

 

Louis Vuitton

Louis Vuitton RTW Collection

Spring 2000      Spring 2013

Louis Vuitton was a French businessman who was born in France and then moved to Paris.  He was the founder of the world-famous Louis Vuitton brand of leather goods now owned by LVMH. Louis had to find his own way to Paris so I was an adventure for him to get this. While he was on his way there, he was working different job so he could get enough money to get to Paris. Through his experience with French royalty, he developed advanced knowledge of what made a great traveling case. It was then when he decided he wanted to deign his own luggage. Which later lead to the foundation of LV co. As far as the clothes go. All the RTW clothing pieced are inspired from the luggage’s and handbags.

 

-Sharon Jimenez

International Fashion Brands – my favorite Designers

Designer from FRANCE

Coco Chanel

“A woman has the age she deserves.”

Ready-to-Wear Spring 2013

1950′s

Famed fashion designer Coco Chanel, born Gabrielle Bonheur Chanel, created with her trademark suits and little black dresses, timeless designs that are still popular today. She tried to liberate the women from the constraints of the ” corseted silhouette” and wanted to spread the new image of a sportive, relaxed, casual chic woman. She was very influenced by the lifestyle of women during and after World War I. It was here that she started designing and creating hats as a diversion, which then turned into a commercial venture.
She wanted to create sophisticated outfits paired with great accessories, such as several strands of pearls.
For her “luxury must be comfortable, otherwise it is not luxury.”
Actually her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. Because a lot of people asked her  about where she got the dress, she offered to make one for them. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville.”
Affected by her early life where she was raised in an orphanages she wanted to make comfortable fashion. She would work relentlessly to erase all the traces of the unhappy fate that had been meant for her.
Surrounded by the creme de la creme of the society, the most famous women and men of her time she got a fashion icon and worked for them.

Designer from ITALY

Versace

“I think it’s the responsibility of a designer to try to break rules and barriers.”

Ready-to-Wear Spring 2013

Spring 2001 Couture

Italian fashion Designer  Gianni Versace, born in 1946 in Reggio di Calabria, began as a freelance designer for the Italian labels Genny, Callaghan and Complice before launching his own ready-to-wear collection for women in 1978.
He learnt from his mother, who taught him first to cut and then make clothes, as she ran a small tailor-shop to support the family. Already as a young man he loved designing clothes himself.
“If one seeks to characterize Versace, you can always point to Giorgio Armani. Versace is everything Armani is not. “
He is especially known for striking colours, materials, and cuts. His collections for men and women are sexy to the point of vulgarity. On first sight his work seems to reflect the typical Italian grandezza. On second sight, he seemed to draw only from those images (like the neo-classicistic ornaments in his prints), pushing them to the limits, in order to question any prevailing common agreement on good taste. He is known for doing both, couture and ready-to-wear fashion.
In 1978, he opened his first boutique. He got famous for his pooling of vitality and art to an industry considered out of touch with the street.

Designer from UK

Alexander Mc Queen

“I think there is beauty in everything. What ‘normal’ people would perceive as ugly, I can usually see something of beauty in it.”

Ready-to-Wear Spring 2013

Ready-to-Wear Spring 2001

Fashion Designer Lee Alexander Mc Queen was born in 1969  in London. He is definitely known as one of the greatest fashion designers of the last decades. At the age of 16 Mc Queen dropped out of school and found work on Savile Row, a street in London’s Mayfair district famous for offering made-to-order men’s suits. The skills he learned there helped earn him a reputation in the fashion world as an expert in creating an impeccably tailored look.
Working with theatrical costume designers Angels and Bermans have been a great influence on his fashion career. The dramatic style of the clothing he made there would become a signature of his later independent design work.
You can define him by the words of extreme, provocation, shock, showily and for his lavish, unconventional runway shows.
In 1992 the whole graduation collection was famously bought by the well-known London stylist and eccentric Isabella Blow which made him gain recognition. He got even more famous for his trousers aptly named “bumsters” and his collection titled “Highland Rape”.

Designer from US

Calvin Klein

“I love that in the clothes, the body is what stands up, the person.”

Ready-to-Wear Spring 2013

Ready-to-Wear Fall 2001

Calvin Richard Klein, known as one of America’s top and successful fashion designers, was born on November 19, 1942, in the Bronx, New York.
He first made a name for himself by designing clean, uncomplicated sportswear. By creating sometimes shocking and always news-making advertising campaigns he kept his name popular with the public.
Due to advertising was Klein’s success. He kept the media talking about him by creating controversy. He was the first to design women’s underwear that looked like men’s jockey shorts. Especially Klein’s three major fragrances, Obsession, Eternity, and Escape, were huge successes, also due in part to sexually-suggestive advertising.
Affected by his grandmother, who was a seamstress, he purchases his love of sewing.
He typically uses neutral colors or earth tones (browns), and designs separates that work in many different ensembles, from day to night and season to season. Because of its clean and modern lines Calvin Klein’s clothing was receiving critical acclaim.
Mainly Klein is known for his “casual chic” clothing, stylish but casual designs created for active women.

by Lisa Simon

VIVIENNE WESTWOOD

vivienne westwood is widely well known as queen of punk, and godmother of fashion in england. she was important role in birth of punk culture 1970’s,

since the 1980s, as a fashion desginer, she has built on her carrer, and expressed london’s tradition, culture, and sexuality at the same time. meaning of fashion design for vivienne doesn’t satisfy to meet the needs of her customers.

she has broken down conservative social conventions, and explored potential of fashion as proposals for future. the passion for antiauthoritarianism has been vivienne’s unique works driving force.

Malcolm McLaren is important for vivienne.  she met Malcolm McLaren in 1965. she  had antiauthoritarianism attitude, and learned power of fashion through him. they opened  a boutique called “Let It Rock” (later known variously as “Sex”, “Too Fast To Live Too Young To Die”, and “Seditionaries”) and now Worlds Ends, where Westwood sells her Vivienne Westwood label clothing.Westwood created clothes

She dubbed the period 1981 to 1985 “New romantice” and 1988–1991 as “The Pagan Years” during which “Vivienne’s heroes changed from punks and ragamuffins to ‘Tatler’ girls wearing clothes that parodied the upper class.”

In 1992, Westwood was awarded an OBE.Westwood advanced from OBE to DBE in the 2006 New Year’s Honours List for services to fashion,[25] and has thrice earned the award for British Designer of the Year.

ALEXANDER WANG

alexander wang is especially loved by celebrities, and models. his design is well known for  unique style with basic items, his edgy, somewhat masculine womenswear design. he was born 1983 in san francisco. At age 18, he moved to New York City to attend Parsons The New School for Design to study fashion design. After dropping out in his sophomore year, he launched his first women’s ready-to-wear collection in 2007. Wang launched ,T by Alexander wang, a diffusion line of pre-weathered cotton tees, tanks, and T-shirt dresses in spring 2009. He won the CFDA/Vogue Fashion Fund in 2008, an honor accompanied by a $200,000 award to expand one’s business. His lines are now stocked globally by more than 30 of the world’s premiere retailers.

CHRISTIAN DIOR

Christian Dior was a French fashion designer, best known as the founder of   Christian Dior. 1946 Dior founded his fashion house, backed by Marcel Boussac

On 12 February 1947, Dior launched his first fashion collection for Spring-Summer 1947.  Originally, the two lines were named as “Corolle” and “Huit” (which included the new “Bar suit” silhouette). However, the new collection went down in fashion history as the “New Look“

The silhouette was characterised by a small, nipped-in waist and full skirt falling below mid-calf length, which emphasised the bust and hips. New Look   extremely popular, its full-skirted silhouette influencing fashion and other designers well into the 1950s.

Expansion from France began by the end of 1949 with the opening of a Christian Dior boutique in New York City. new look was succesful in usa.

dior’s design was succesful  because he could anticipate what women want to wear in that period.

he is first person who started couture license business.

DOLCE AND GABBANA

 

The company was started by Italian designers Domenico Dolce and Stefano Gabbana. they showed sensual, fancy fashion world with italy’s adventurous, corageous in 1985.

they created glamorous and sexual style for women.Originally inspired by eclectic, thrift shop Bohemia, Dolce & Gabbana’s deeply colored, animal prints have been described as “haute hippy dom” taking inspiration in particular from Italy’s prestigious film history. in 1993. madonna ordered 1500 garments for her world show. she said ‘her favorite shirts are D&G’. it made them to be world designers. after madonna, celebrities picked D&G for their customs, so D&G called ‘stars look like stars’ brand. D&G’s secret is that if ordinary woman wear their clothes, they could be like celebrities.

 

-SOYEON MIN-